News & positions

AIM and BVA organise coaching workshop on Nudging for Good

In the context of our upcoming AIM Nudging for Good Awards, we organised, together with our partner BVA, a 1-day coaching workshop for interested member companies in Brussels. Participants had the opportunity to learn how to produce great nudges with their brands that inspire consumers to improve behaviour and adopt healthier and more sustainable lifestyles.

After a theory session providing insights into the nudge concept in the morning, members continued in the afternoon with practical case studies to develop their own nudges within small teams.

Following the successful first edition of AIM’s Nudging for Good Awards in March 2017, our next awards will be held in October 2019. The contest for all AIM corporate and association members will be launched in due course. So don’t forget to look out for the launch date of the 2019 AIM Brands Nudging for Good Awards in late October. We are already looking forward to receiving great brand nudges!

To learn more about the Nudging for Good concept and to discover what brands are doing to inspire consumers towards more sustainable behaviour, check out our dedicated website here.