General News

Professor Cass Sunstein for AIM on the potential of Nudging to tackle biggest social challenges
General News

Professor Cass Sunstein for AIM on the potential of Nudging to tackle biggest social challenges

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On the occasion of the launch of the new Competence Centre on Behavioural Insights, the European Commission invited the father of Nudge, Professor Cass Sunstein of Harvard University, to Brussels. But what exactly is a Nudge, why is this concept important, and how is it used by policy-makers and in the private sector? Who would be better placed than...

AIM joins the Advisory Committee of the Consumer Information Programme of the One Planet Network
General News

AIM joins the Advisory Committee of the Consumer Information Programme of the One Planet Network

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AIM, the European Brands Association, has been accepted to the Advisory Committee of the Consumer Information Programme for Sustainable Consumption and Production (CI-SCP). This programme sits under the 10 Year Framework of Programmes on Sustainable Consumption and Production which was adopted at the World Summit on Sustainable Development in 2012 and...

Joining forces in the fight against counterfeiting - intermediaries’ best practices
General News

Joining forces in the fight against counterfeiting - intermediaries’ best practices

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Developed by members of AIM and ICC-BASCAP, the report "Joining forces in the fight against counterfeiting" aims to present to policy-makers, enforcement authorities and intermediaries themselves the horizontal picture of the fight against counterfeiting for all intermediaries, both in the online and physical world.

An important step closer to a fairer food chain for everyone
General News

An important step closer to a fairer food chain for everyone

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Today, Members of the European Parliament strongly voted in favour of promoting a fair food supply chain, delivering on their promise to #CutTheUnfair. The signatories welcome this historic vote for banning unfair trading practices in the food value chain. This action will improve the trading conditions for the 11 million farmers and 293,000 producers in...

AIM joins the EU Commission’s Circular Plastics Alliance
General News

AIM joins the EU Commission’s Circular Plastics Alliance

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AIM is delighted to be part of the Commission's new Circular Plastics Alliance. Brand manufacturers are determined to work together with the complete value chain to improve the economics and quality of plastics recycling in Europe.

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