Brand News

Smarter logos, better informed consumers. AIM-BEUC joint initiative
Brand News

Smarter logos, better informed consumers. AIM-BEUC joint initiative

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AIM, the European Brands Association and BEUC, the European Consumers’ Organisation have engaged in a joint reflection on how to provide consumers with better product information for non-advertising purposes. As a result, we are pleased to present to you our joint initiative on "smarter logos, better informed consumers"

Nestlé enters the global top 10 list for corporate reputation
Brand News

Nestlé enters the global top 10 list for corporate reputation

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10 April 2013 - Nestlé has been named one of the top ten most reputable companies in the world in the annual ‘Global RepTrakTM 100’ study. The company achieved ninth place in the study, which is designed to understand how organisations build trust and support with the general public worldwide. Nestlé moved up three places from last year. There are...

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