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AIMing for delivering brands’ full potential to Europe’s society and economy

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Unilever’s President of Europe, Jan Zijderveld is to bring his expertise to bear as he has been voted President of AIM – the European Brands Association. Jan outlines what he hopes to bring as he will represent the branded goods business in Europe.

General News

Congratulations to the winners of the first Nudging for Good Awards in the brands industry!

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AIM is delighted at the success of its Brands Nudging for Good Award ceremony which gathered 200 participants from the EU Parliament and Commission, NGOs, trade associations and brand manufacturers in Brussels on 20 March.

General News

Discover the Finalists of the Brands Nudging for Good Awards 2017

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AIM’s objective in launching the first Nudging for Good Awards, is to promote the creation of original “Nudges for good” by brand manufacturers. A Nudge for good is how a brand, on the basis of consumer insights, makes it easy and desirable for people to change behaviour and adopt a healthier and/or more sustainable one. Brands are in a privileged...

General News

Brand manufacturers urge the European Commission to tackle digital counterfeit issues

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In an open letter, a coalition of more than 70 brand manufacturers urged the European Commission to tackle digital counterfeit issues. Counterfeit and pirated products amounted to up to 5% of imports in 2013 in the European Union, i.e. €116 billion.

General News

SCI – Year 3 – keeping momentum and bringing change

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The Supply Chain Initiative (SCI) presented its third annual report at an event in the European Parliament sponsored by MEPs Dita Charanzová and Ivan Štefanec, on 24 January 2017. The SCI is becoming stronger and more independent. It will soon have an independent chair, who will ensure that rules and procedures are respected; act as a recipient for...

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