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Industry calls for stronger consumer trust to be built for the European digital single market

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AIM is supporting actively the “Together Against Counterfeiting” alliance. We are working closely with all brand manufacturers to find the best solutions and tackle effectively the plague of counterfeits online.

General News

AIM policy roundtable “Brand innovation in the digital era” in the European Parliament

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AIM organizes regularly policy roundtables to discuss how brands can help address policy issues relevant for EU decision makers. The discussions are in camera, Chatham house rules. MEP Michal Boni and MEP Victor Negrescu kindly accepted to co-chair and moderate this roundtable on brand innovation in the digital era. AIM would also like to thank MEP...

General News

AIMing for delivering brands’ full potential to Europe’s society and economy

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Unilever’s President of Europe, Jan Zijderveld is to bring his expertise to bear as he has been voted President of AIM – the European Brands Association. Jan outlines what he hopes to bring as he will represent the branded goods business in Europe.

General News

Congratulations to the winners of the first Nudging for Good Awards in the brands industry!

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AIM is delighted at the success of its Brands Nudging for Good Award ceremony which gathered 200 participants from the EU Parliament and Commission, NGOs, trade associations and brand manufacturers in Brussels on 20 March.

General News

Discover the Finalists of the Brands Nudging for Good Awards 2017

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AIM’s objective in launching the first Nudging for Good Awards, is to promote the creation of original “Nudges for good” by brand manufacturers. A Nudge for good is how a brand, on the basis of consumer insights, makes it easy and desirable for people to change behaviour and adopt a healthier and/or more sustainable one. Brands are in a privileged...

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