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DIDGET, a gadget by Bayer Diabetes Care, aims to help kids manage their diabetes by tapping into their love for video games. Blood-glucose testing is the most important means of managing diabetes, but kids dread the painful finger-prick...

DIDGET, a gadget by Bayer Diabetes Care, aims to help kids manage their diabetes by tapping into their love for video games. Blood-glucose testing is the most important means of managing diabetes, but kids dread the painful finger-prick tests. The DIDGET blood glucose meter helps them overcome this discomfort by making it fun. It connects to Nintendo DS and DS Lite gaming systems, awarding points for consistently testing blood sugar levels and meeting blood-glucose targets. Kids can use the points to unlock different levels in video games online and through their gaming systems. 

The collaborative work on health and wellness of The Consumer Goods Forum is to: Enable its members to play a leadership role in helping consumers and shoppers make informed product and lifestyle choices to reinforce their health and...

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The collaborative work on health and wellness of The Consumer Goods Forum is to:

  • Enable its members to play a leadership role in helping consumers and shoppers make informed product and lifestyle choices to reinforce their health and wellness.
  • Contribute to a better life for all by encouraging a culture of prevention, thereby improving health as well as helping to reduce overall healthcare costs.

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“Every Crumb Counts” Joint Food Waste Declaration – a multistakeholder commitment to reduce food waste, involving, among other sector associations, Food Drink Europe, whose signatories commit to: Encouraging food operators to help...

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“Every Crumb Counts” Joint Food Waste Declaration – a multistakeholder commitment to reduce food waste, involving, among other sector associations, Food Drink Europe, whose signatories commit to:

  • Encouraging food operators to help consumers make better use of information (e.g. relaying the messages of the European Commission’s 10 Tips to reduce food waste) and storage advice. Coordinated and enduring EU-wide communication initiatives (e.g. social media, partnerships with schools and national media) are needed to raise awareness of ways to reduce food wastage and to achieve long-term results.
  • Encouraging food operators to provide information about the actual meaning of “use-by” and “best before” dates in collaboration with the European Commission’s information campaign.

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The French supermarket chain Intermarché launched the campaign ''Inglorious Fruits & Vegetables'' ("Fruits et Légumes Moches") in 2014, aiming to reduce food waste. The film, print, poster and radio campaign, celebrated the beauty of the...

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The French supermarket chain Intermarché launched the campaign ''Inglorious Fruits & Vegetables'' ("Fruits et Légumes Moches") in 2014, aiming to reduce food waste. The film, print, poster and radio campaign, celebrated the beauty of the Grotesque Apple, the Ridiculous Potato, the Hideous Orange, the Failed Lemon, the Disfigured Eggplant, the Ugly Carrot, and the Unfortunate Clementine. 

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Patagonia encouraged consumers to reduce their environmental footprint with unconventional advertising messages. As part of Patagonia’s Common Threads Partnership, consumers are encouraged to make a pledge to Reduce, Repair, Reuse and...

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Patagonia encouraged consumers to reduce their environmental footprint with unconventional advertising messages. As part of Patagonia’s Common Threads Partnership, consumers are encouraged to make a pledge to Reduce, Repair, Reuse and Recycle their clothing, and reimagine a sustainable world. On Black Friday 2011, (the ‘official’ day Christmas shopping starts in America) Patagonia ran a full page advert in the New York Times urging customers not to buy new when old will do, with the message: ‘Don’t Buy This Jacket’. The company instead offered to provide products which were made to last, as well services to fix, re-home and recycle worn items. Patagonia was able to strengthen their relationship with a core segment of their consumer base, people who value high-quality, well-made goods. The campaign encouraged consumers to invest in high quality products, which increased sales. In 2012, sales for Patagonia increased by almost 1/3. “We wanted to engage with these people – these were our people. Engaging around quality products is a great way to lower the impact of our products.” – Rick Ridgeway, Vice President of Environmental Initiatives, Patagonia.

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In Istanbul, Turkey, where an estimated 150,000 stray dogs reportedly wander the streets, a Turkish company called Pugedon has introduced a vending machine in central Istanbul that takes recyclable cans and bottles and in exchange...

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In Istanbul, Turkey, where an estimated 150,000 stray dogs reportedly wander the streets, a Turkish company called Pugedon has introduced a vending machine in central Istanbul that takes recyclable cans and bottles and in exchange dispenses free food to the city’s stray dogs. The benefits are twofold: encouraging recycling and feeding the strays. Once someone deposits their bottle at the top, food is released at the bottom. The Pugedon Smart Recycling Boxes operate at no charge to the city, and the recycled bottles cover the cost of the food.

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Sainsbury’s drove sales of sustainable seafood options by rebranding pollack to make it more consumer friendly. Customers were uncomfortable asking for pollack, a sustainable alternative to cod, so Sainsbury’s renamed the fish after the...

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Sainsbury’s drove sales of sustainable seafood options by rebranding pollack to make it more consumer friendly. Customers were uncomfortable asking for pollack, a sustainable alternative to cod, so Sainsbury’s renamed the fish after the French name for the fish, ‘Colin’. The rebranding involved new packaging and an intensive media campaign to change customer opinion on pollack. The campaign raised awareness of the fish, ran taste perception challenges and gave recipe and preparation advice. Since the rebrand, sales of pollock have increased significantly and continue to grow. Sales of pollack increased by 68% across Sainsbury’s stores. Sainsbury’s experienced an 87:1 return on investment from an intensive £1.8 million media campaign. Pollack is now one of the UK’s top ten highest selling seafood options.

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The Responsible Drinking platform groups together 27 national platforms that promote responsible drinking. spiritsEUROPE also coordinates the website Drinksinitiatives.eu that showcases voluntary initiatives by the EU spirits industry to...

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The Responsible Drinking platform groups together 27 national platforms that promote responsible drinking. spiritsEUROPE also coordinates the website Drinksinitiatives.eu that showcases voluntary initiatives by the EU spirits industry to help reduce alcohol-related harm.

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“I prefer 30” campaign The A.I.S.E. low temperature washing (I prefer 30°) consumer engagement campaign was developed based on the insight that when looking at the life cycle analysis of most cleaning products, by far the biggest impact...

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“I prefer 30” campaign

The A.I.S.E. low temperature washing (I prefer 30°) consumer engagement campaign was developed based on the insight that when looking at the life cycle analysis of most cleaning products, by far the biggest impact on the environment happens not in the manufacturing stage, but when the products are used, notably because of the energy and water used to do the laundry or wash dishes. A coordinated industry association-led approach to promoting more sustainable consumption by consumers and professional users of cleaning products, with high recognition value, was chosen as the preferred path to make users switch to more sustainable washing patterns. 72% of European consumers look for advice and commitment on sustainability when buying detergents. A reduction of the current average wash temperature by 3°C in the 5 campaign countries could reduce the energy consumption for laundry washing by 11.7% a year. Two sustainable consumption initiatives were launched by A.I.S.E: 1) the Cleanright tips panels which have been featured on billions of packs for many years, and 2) the “I prefer 30°” campaign to encourage consumers to wash their laundry more often at 30°C.

Business Value: profiles sector as responsible, proactive, meeting individual sustainability targets.

 

http://uk.cleanright.eu/

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Disney is to step up the use of its IP to encourage children to make healthy choices, both in being more active and in what they eat, according to The Walt Disney Company UK CMO Anna Hill. "Our characters for kids are so influential,...

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Disney is to step up the use of its IP to encourage children to make healthy choices, both in being more active and in what they eat, according to The Walt Disney Company UK CMO Anna Hill. "Our characters for kids are so influential, characters like Elsa [from Frozen] can have a real influence. So how can we use characters to be good? How can we motivate children to be more active and physical and think about what they are eating?"

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