Knowledge Portal > Not for profit organisations

AIM, the European Brands Association and BEUC, the European Consumers’ Organisation engaged in a joint reflection on how to provide consumers with better product information for non-advertising purposes. The resulting joint paper aims at...

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AIM, the European Brands Association and BEUC, the European Consumers’ Organisation engaged in a joint reflection on how to provide consumers with better product information for non-advertising purposes. The resulting joint paper aims at providing EU policy makers, and others who may wish to develop a new logo, with recommendations on how to enhance their usefulness for consumers. The document also includes a list of logos purely as examples to illustrate the points made in this paper on the challenges and dilemmas linked to communicating via logos.

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The Food Dudes Programme is the result of an extensive research initiative conducted by the Bangor Food and Activity Research Unit (BFARU), at the School of Psychology, Bangor University. The research began in 1992, when the BFARU embarked...

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The Food Dudes Programme is the result of an extensive research initiative conducted by the Bangor Food and Activity Research Unit (BFARU), at the School of Psychology, Bangor University. The research began in 1992, when the BFARU embarked upon a series of studies designed to investigate children’s food preferences and establish a method of helping children learn to like eating fruit and vegetables. In early research, children between the ages of 2-7 years took part in studies conducted in homes, schools and nursery settings, in the course of which the distinctive Food Dudes approach was developed. It was found to be extremely effective at boosting children’s consumption of fruit and vegetables with long-lasting effects.

Following these initial successes, the BFARU went on to develop a stand-alone package to enable primary schools themselves to implement the programme across the full age range of school pupils, from 4-11 years old. To realise the full potential of these programmes and develop new initiatives, Food Dudes Health Ltd was established in 2012 in collaboration with Bangor University. This is a Social Enterprise for children’s health and well-being; any surplus income is directed into further programme development. Their mission is to improve the health and well-being of children and their families, and to sustain a healthy environment.

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The Credits4Health initiative  is looking at a new way to enthuse and engage people in their own health, encouraging physical activity and a healthy diet through a unique combination of interactive online tools, wearable tech, development...

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The Credits4Health initiative  is looking at a new way to enthuse and engage people in their own health, encouraging physical activity and a healthy diet through a unique combination of interactive online tools, wearable tech, development of an individual ‘pathway’ to healthier choices for each participant, and a system of credits to further embed the healthy behaviour. Credits4Health (C4H) is run by a consortium that includes national and local institutions, businesses, non-profit organisations, universities and respected research centres. It works through an interactive platform created by doctors, nutritionists, experts in sports sciences and medical ethics, psychologists and also science and technology professionals, to provide a comprehensive health and wellness path with personalised tips and advice to guide you towards healthy eating and regular physical activity.

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Blueprint for European Sustainable Consumption and Production: Finding the path of transition to a sustainable society This document stresses the importance that social and physical infrastructure has on human behaviour and argues that...

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Blueprint for European Sustainable Consumption and Production: Finding the path of transition to a sustainable society

This document stresses the importance that social and physical infrastructure has on human behaviour and argues that this should not be neglected as an enabling factor for citizens to make more sustainable choices. 

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Epode International Network is a not for profit organisation whose mission is to reduce childhood obesity prevalence through sustainable strategies based on Community Based Programmes (CBPs). Founding partners include Nestlé and the...

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Epode International Network is a not for profit organisation whose mission is to reduce childhood obesity prevalence through sustainable strategies based on Community Based Programmes (CBPs). Founding partners include Nestlé and the Coca-Cola Company.

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In 2001 EUFIC launched the CoolFoodPlanet website, a fun learning tool that parents and school teachers are encouraged to play alongside children aged 6-12 years, to help them learn how to balance their nutrition and physical activity...

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In 2001 EUFIC launched the CoolFoodPlanet website, a fun learning tool that parents and school teachers are encouraged to play alongside children aged 6-12 years, to help them learn how to balance their nutrition and physical activity needs.

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The European Food Information Council (EUFIC) has published the quiz booklet ''10 healthy lifestyle tips for kids'' in 12 languages. It answers questions about diet and lifestyle and gives children the opportunity to learn healthy tips....

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The European Food Information Council (EUFIC) has published the quiz booklet ''10 healthy lifestyle tips for kids'' in 12 languages. It answers questions about diet and lifestyle and gives children the opportunity to learn healthy tips. You can read the tips and download the quiz here.  

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EuroHealthNet is a not-for-profit organisation networking the bodies publicly responsible across the European Union for health promotion, public health and disease prevention measures. Their work is divided into three pillars: the European...

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EuroHealthNet is a not-for-profit organisation networking the bodies publicly responsible across the European Union for health promotion, public health and disease prevention measures. Their work is divided into three pillars: the European Centre for Innovation, Research and Implementation for Health and Well-Being (CIRI); Health Promotion Europe (HPE); and the EU Platform for Action on Health and Social Equity (PHASE). EuroHealthNet takes part in various research and projects to deliver on these objectives.

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Topten is a consumer-oriented online search tool, which presents the best appliances in various product categories. The key criteria are energy efficiency, impact on the environment, health and quality. As a communication tool it helps to...

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Topten is a consumer-oriented online search tool, which presents the best appliances in various product categories. The key criteria are energy efficiency, impact on the environment, health and quality. As a communication tool it helps to show how our energy consumption causes climate change and what we can do personally to reduce our impact.

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European Food Information Council (EUFIC) is a non-profit organisation that communicates science-based information on nutrition and health, food safety and quality, to help consumers to be better informed when choosing a well-balanced,...

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European Food Information Council (EUFIC) is a non-profit organisation that communicates science-based information on nutrition and health, food safety and quality, to help consumers to be better informed when choosing a well-balanced, safe and healthful diet.

Study: “Sustainability labels on food products: Consumer motivation, understanding and use.” Grunert KG, Hieke S, Wills J (2014).  Food Policy 44, 177-189. 

While understanding and concern are generally high, the study found they do not play a major role in food choice. And while younger people are more likely to use environmental and ethical labels when choosing food, sustainability had no broad, meaningful impact on food choice when tested against nutritional value and price differences in a conjoint study. The researchers pointed to time constraints, perceived price differences and a lack of familiarity with the information sources as the main barriers for including sustainability into the decision-making process.

Another useful and interesting article on nudging and behaviour change, ''Motivating Behaviour Change'', was published in EUFIC's Review of 07/2014.

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Forum for the Future is a non-profit dedicated to working with business, government and other organisations to solve complex sustainability challenges. They produce the Sustainability and Brands Roundtable, a forum where brands share...

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Forum for the Future is a non-profit dedicated to working with business, government and other organisations to solve complex sustainability challenges. They produce the Sustainability and Brands Roundtable, a forum where brands share experiences, know-how and proposed solutions in a confidential, non-competitive space. Participants explore how to engage their marketing team on sustainability, create compelling campaigns designed to resonate with mainstream consumers and delve into case studies showing how brands are activating sustainability now.

The business value of brand sustainability

In a VUCA (volatile, uncertain, complex, and ambiguous) world, value through sustainability protects your brand: it safeguards trust, tackles business risks and enhances your brand through differentiation. There are 3 Levels of Brand Innovation:

  1. Lead consumers on sustainability; use the future to find solutions
  2. Connect R&D to spark sustainable innovation
  3. Shape the context around your product to create the conditions for change

Some key principles of brand sustainability:

  • Do fewer things better in order to be most effective
  • You can only communicate to consumers on a limited number of issues
  • Whatever you do on sustainability has to fit with the brand
  • Work simultaneously in the short- and long-term

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''Vivons en forme'' is a health prevention programme initiated and coordinated by the association FLVS. The objective is to prevent childhood obesity, guarantee the health and well-being of all, and to contribute to reducing social...

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''Vivons en forme'' is a health prevention programme initiated and coordinated by the association FLVS. The objective is to prevent childhood obesity, guarantee the health and well-being of all, and to contribute to reducing social inequalities regarding nutrition and physical activity.  The initiative is supported by the French Ministry for Sport, the Ministry for Nutrition, Agriculture and Fisheries, the Ministry for Urban development and the Ministry for Education. Economic partners of the initiative include Ferrero and Fondation Nestlé France.

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Excessive consumption of salt in daily food contributes to high blood pressure and increases risk of stomach cancer. In Argentia, the Fundación Favaloro and the Grey Agency have developed coloured salt so that when people put it on their...

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Excessive consumption of salt in daily food contributes to high blood pressure and increases risk of stomach cancer. In Argentia, the Fundación Favaloro and the Grey Agency have developed coloured salt so that when people put it on their food they can actually see the amount. The salt was distributed in restaurants and on the streets to raise awareness for excessive salt consumption.

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ideas42 uses behavioral economics to do social good and have impact at scale. It was established in 2008 by Sendhil Mullainathan of Harvard University, Antoinette Schoar of the Massachusetts Institute of Technology, Simeon Djankov, then of...

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ideas42 uses behavioral economics to do social good and have impact at scale. It was established in 2008 by Sendhil Mullainathan of Harvard University, Antoinette Schoar of the Massachusetts Institute of Technology, Simeon Djankov, then of the International Finance Corporation (IFC) of the World Bank Group, Eldar Shafir of Princeton University, Jeffrey Kling of the Brookings Institution, and Michael Kremer of Harvard University.

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10 Sept 2015 What do a banana skin, coffee cup and cigarette butt have in common? They're all an eyesore if littered. Even one piece of litter makes a street feel uncared for - and litter breeds litter - evidence shows that once there...

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10 Sept 2015

What do a banana skin, coffee cup and cigarette butt have in common?
They're all an eyesore if littered.

Even one piece of litter makes a street feel uncared for - and litter breeds litter - evidence shows that once there is any litter at all, some people take it as a licence to drop more, whether it is a newspaper, sweet wrapper, banana skin, receipt, bottle or lump of chewing gum.

INCPEN has produced a short film, as part of its ongoing work to help persuade people to stop dropping their rubbish. It's a whole new slant on the tango!  Help INCPEN tackle this social blight and share the video

Levels of littering are at their worst for a decade, yet surveys show that the majority of people believe that dropping litter is antisocial and unacceptable.

UK councils spend around £1billion every year to clean our streets - money that could be better spent on any number of things that would benefit local communities.
Governments need to make litter a priority, not just because we all want to live in a clean country but also because it leads to crime, reduced business investment and many other problems. 
Avoiding litter is a simple matter of putting it in a bin or taking it home, instead of dropping it.

INCPEN Director Jane Bickerstaffe says, "Bottles, cans and wrappers don't litter themselves but it's a bad advertisement for a brand to be seen littered on the ground.  That's why INCPEN has supported anti-litter campaigns, commissioned research and encouraged the use of anti-litter messages."
"Let's make our country a place that we're all proud to live in."

"There are lots of excellent anti-litter initiatives but no coordinated long term programme and litter is getting worse.   Yesterday we joined 24 others calling on government to take a lead on litter and ensure everyone works together (see media release).  INCPEN members, like the rest of society, want a clean, safe environment and will work with others to develop and promote a national plan".

For further information contact:-
Jane Bickerstaffe (Director of INCPEN) jbickerstaffe@incpen.org +447788724817

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Nudge is a Dutch social entreprise which connects people and organisations to launch grass roots initiatives to make positive and sustainable changes in society. Through supporting bottom-up initiatives they aim to involve anyone who is...

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Nudge is a Dutch social entreprise which connects people and organisations to launch grass roots initiatives to make positive and sustainable changes in society. Through supporting bottom-up initiatives they aim to involve anyone who is interested in taking action via their platform and wide network.  All their activities are based on ecological, economic and social impact, both large and small, ranging from putting an end to unsolicited subscriptions to co-creation with communities for a social purpose. Every step counts.

The founding partners are companies from the energy sector (Liander, Green Choice, Stedin) as well as Rabobank.

Nudge NL is the organiser of the global leadership nudge challenge which took place on 20-22 November in Amsterdam.

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The Rainforest Alliance launched the campaign ''Follow the frog'' aimed at raising awareness of products with the label of the Rainforest Alliance. The video of the campaign highlights how consumers can be nudged into making more...

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The Rainforest Alliance launched the campaign ''Follow the frog'' aimed at raising awareness of products with the label of the Rainforest Alliance. The video of the campaign highlights how consumers can be nudged into making more sustainable choices in their everyday life.

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SPREAD Sustainable Lifestyles 2050 is a European social platform project that ran from January 2011 to December 2012. Different societal stakeholders – from business, research, policy and civil society – participated in the development of...

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SPREAD Sustainable Lifestyles 2050 is a European social platform project that ran from January 2011 to December 2012. Different societal stakeholders – from business, research, policy and civil society – participated in the development of a vision for sustainable lifestyles in 2050.

Sustainable Lifestyles: Today’s Facts & Tomorrow’s Trends

This report provides a list of possible means of fostering healthy and sustainable ways of living.

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TEN - The European Nudge Network was launched on June 27, 2014. It emerged out of the ‘Danish Nudging Network’ (DNN) which was created in December 2010. TEN aims to establish a network of researchers, practitioners, stakeholders and...

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TEN - The European Nudge Network was launched on June 27, 2014. It emerged out of the ‘Danish Nudging Network’ (DNN) which was created in December 2010. TEN aims to establish a network of researchers, practitioners, stakeholders and policy-makers interested in using and developing, but that are also cautious about, the use of behavioral theory by public institutions, private organizations and as part of companies’ CSR. In TEN the strive is to generate interest in the Nudge approach in policy making and as part of CSR, but also to encourage open debates and reflection in public and policy spheres about the possible pitfalls and potentials in adopting this approach in the attempt to change behavior. The network comprises a series of researchers, institutions, organisations and companies who have committed to sharing their knowledge, ideas and criticism in this relation. Other national networks include Nudge Italia and the Swedish Nudging Network.

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WBSCD’s report A vision for sustainable consumption envisions what sustainable consumption could look like in 2050, and how business could help to establish it in the mainstream. 

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WBSCD’s report A vision for sustainable consumption envisions what sustainable consumption could look like in 2050, and how business could help to establish it in the mainstream. 

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Sustainable consumption facts & trends: From a business perspective presents an overview of documented facts and trends on the relationship between business activities, consumer behaviour, and environmental and social challenges.

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Sustainable consumption facts & trends: From a business perspective presents an overview of documented facts and trends on the relationship between business activities, consumer behaviour, and environmental and social challenges.

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Engaging Tomorrow’s Consumer recommends six strategies: Build the consumer case Engage marketers Digital platform for consumer collaboration Integrate sustainability into R&D Activate employee advocates Set targets and quantify...

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  • Engaging Tomorrow’s Consumer recommends six strategies:
  1. Build the consumer case
  2. Engage marketers
  3. Digital platform for consumer collaboration
  4. Integrate sustainability into R&D
  5. Activate employee advocates
  6. Set targets and quantify outcomes.

    The 2013 report of the initiative can be read here.

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Love Food Hate Waste, an initiative from WRAP, a not-for-profit organisation backed by Government funding from England, NI, Scotland and Wales, aims to raise awareness of the need to reduce food waste and encourages action with practical...

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Love Food Hate Waste, an initiative from WRAP, a not-for-profit organisation backed by Government funding from England, NI, Scotland and Wales, aims to raise awareness of the need to reduce food waste and encourages action with practical tips, showing the economic and environmental benefits as well. 

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Earth Hour is the world’s largest celebration for our planet. During Earth Hour, hundreds of millions of people around the world turn off their lights for one hour to show their commitment to helping something we all have in common—the...

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Earth Hour is the world’s largest celebration for our planet. During Earth Hour, hundreds of millions of people around the world turn off their lights for one hour to show their commitment to helping something we all have in common—the planet. ''Earth Hour is a visual reminder that the world’s environmental issues don’t have to overwhelm us. Small things we do every day will make a better future and together we can make change happen. So whether you reflect under the stars or celebrate by candlelight, turn off your lights and show you’ll do your part to protect our planet.''

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Let them Eat Cake: Satisfying the new consumer appetite for responsible brands This report exposes the considerable commercial potential of a new approach to business, based on the provision of more “responsible” mainstream brands....

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Let them Eat Cake: Satisfying the new consumer appetite for responsible brands

This report exposes the considerable commercial potential of a new approach to business, based on the provision of more “responsible” mainstream brands. Sustainability can act as a differentiator between mainstream brands, encourage loyalty and even change people’s perceptions of themselves. 

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WWF, together with the Seafood Choices Alliance, North Sea Foundation and the Marine Conservation Society, developed a methodology to assess the sustainability of seafood species. Based on this, they have created guides that tell which...

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WWF, together with the Seafood Choices Alliance, North Sea Foundation and the Marine Conservation Society, developed a methodology to assess the sustainability of seafood species. Based on this, they have created guides that tell which seafood to enjoy and which seafood to avoid. The website groups together several country specific seafood guides.

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