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The ‘Danish Nudging Network’ (DNN) was created in December 2010 and aims to establish a network of researchers, practitioners, stakeholders and policy-makers interested in using and developing, but also cautious about, the use of...

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TheDanish Nudging Network’ (DNN) was created in December 2010 and aims to establish a network of researchers, practitioners, stakeholders and policy-makers interested in using and developing, but also cautious about, the use of behavioral science by public institutions, private organizations and as part of companies’ CSR strategies

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The Centre for Strategic Analysis of the Prime Minister of France has commissioned a report entitled “Improving public health prevention with behavioural, cognitive and neuroscience,” the aim of which is to estimate the extent to which...

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The Centre for Strategic Analysis of the Prime Minister of France has commissioned a report entitled “Improving public health prevention with behavioural, cognitive and neuroscience,” the aim of which is to estimate the extent to which behavioural, cognitive and neuroscience can enable us to gain a better understanding of information and action systems and optimise public health strategies. Their report, “’Green nudges’: new incentives for ecological behaviour” demonstrates how using behavioural influences can be used to encourage citizens to adopt lifestyles showing a greater respect for the environment. 

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Incentivizing sustainable consumption with better product information, Promoting certifications Including environmental and health aspects in advertising Incentivizing active transport (walking, cycling) Nutrition...

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  • Incentivizing sustainable consumption with better product information,
  • Promoting certifications
  • Including environmental and health aspects in advertising
  • Incentivizing active transport (walking, cycling)
  • Nutrition campaigns
  • Preventative health education

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The Sustainable Shopping Basket: A guide to better shopping Informational brochure for consumers with recommendations on how to live sustainably

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The Sustainable Shopping Basket: A guide to better shopping

Informational brochure for consumers with recommendations on how to live sustainably

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The initiative "Lale - iss bewusst und sei aktiv" (Lale - eat healthy and stay active) is helping prevent child/youth obesity in Turkish families in Germany, a community which tends to have a comparably high proportion of weight problems....

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The initiative "Lale - iss bewusst und sei aktiv" (Lale - eat healthy and stay active) is helping prevent child/youth obesity in Turkish families in Germany, a community which tends to have a comparably high proportion of weight problems. It is targeted at parents and grandparents of Turkish descent - and indirectly their children – through educational courses and targeted information material, while respecting and taking into account their cultural background. "Lale" is Turkish for "tulip", both the national flower of Turkey and a symbol for a healthy lifestyle.

The initiative was launched by the North Rhine-Westphalia Consumer Protection Ministry together with partners from politics, business and society. AIM member Mars is among the partners. This fact sheet in English provides more information.

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CONSENSUS, funded by the STRIVE (Science, Technology, Research and Innovation for the Environment) Programme which is administered by the Irish Environmental Protection Agency, uses innovative social science and collaborative research...

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CONSENSUS, funded by the STRIVE (Science, Technology, Research and Innovation for the Environment) Programme which is administered by the Irish Environmental Protection Agency, uses innovative social science and collaborative research methods to explore trends and solutions for sustainable household consumption in Ireland (North & South). The research aims to advance knowledge on:

  • Drivers of and incentives for sustainable behaviour change (focusing on everyday consumption practices)
  • The measurement and evaluation of sustainable household consumption practices
  • The links between consumption, health and wellbeing

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Organized in the context of the Paris 2015 UN Climate Change Conference, the NudgeChallenge is a 3-month Nudge-design contest addressed to universities and business schools.

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Organized in the context of the Paris 2015 UN Climate Change Conference, the NudgeChallenge is a 3-month Nudge-design contest addressed to universities and business schools.

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MINDSPACE - Influencing behaviour through public policy New insights from science and behaviour change could lead to significantly improved outcomes, and at a lower cost, than the way many conventional policy tools are used. MINDSPACE...

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MINDSPACE - Influencing behaviour through public policy

New insights from science and behaviour change could lead to significantly improved outcomes, and at a lower cost, than the way many conventional policy tools are used.

MINDSPACE explores how behaviour change theory can help meet current policy challenges, such as how to:

reduce crime
tackle obesity
ensure environmental sustainability.

Today's policy makers are in the business of influencing behaviour - they need to understand the effects their policies may be having. The aim of MINDSPACE is to help them do this, and in doing so get better outcomes for the public and society. 
Influencing behaviour through public policy
Date: 02 March 2010
Authors: Paul Dolan, Dr David Halpern, Dominic King, Ivo Vlaev, Michael Hallsworth
 

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The report sets out a framework for Defra’s work on pro-environmental behaviour. It pulls together evidence on public understanding, attitudes and behaviours; identifies behaviour goals; and draws conclusions on the potential for change...

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The report sets out a framework for Defra’s work on pro-environmental behaviour. It pulls together evidence on public understanding, attitudes and behaviours; identifies behaviour goals; and draws conclusions on the potential for change across a range of behaviour groups. It is designed to support policy development and implementation in Defra, in other Government Departments and externally. The ultimate aim is to protect and improve the environment by increasing the contribution from individual and community action. This will come in particular from moving towards more sustainable patterns of consumption, covering the purchase, use and disposal of goods and services.

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This report is the concluding work of the Sustainable Consumption Roundtable, jointly hosted by the National Consumer Council (NCC) and the Sustainable Development Commission (SDC) and includes recommendations on how to create consumer...

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This report is the concluding work of the Sustainable Consumption Roundtable, jointly hosted by the National Consumer Council (NCC) and the Sustainable Development Commission (SDC) and includes recommendations on how to create consumer choices that stay within environmental limits.

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In Edinburgh, smaller 140 litre bins for waste, piloted across 140,000 households had made a big impact on recycling rates. Households in areas working under the new system recycled 3.5kg per week via their 240lite recycling bin – a 85 %...

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In Edinburgh, smaller 140 litre bins for waste, piloted across 140,000 households had made a big impact on recycling rates. Households in areas working under the new system recycled 3.5kg per week via their 240lite recycling bin – a 85 % increase in what was the  city-wide average of 2kg.

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Change4Life is a public health programme in England run by the Department of Health. It is the country's first national social marketing campaign to tackle the causes of obesity. It’s slogan is "eat well, move more, live longer"....

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Change4Life is a public health programme in England run by the Department of Health. It is the country's first national social marketing campaign to tackle the causes of obesity. It’s slogan is "eat well, move more, live longer". Change4Life encourages people to adopt six healthy behaviours:

  • 5 A Day – suggestions to eat 5 portions of fruit and veg each day
  • Watch the salt – advice on reducing the amount of salt eaten each day
  • Cut back fat – information about how to reduce consumption of (mainly saturated) fat
  • Sugar swaps – information about how to reduce sugar consumption
  • Choose less booze – ways for adults reduce alcohol consumption
  • Get going every day – why it’s important to lead an active lifestyle and ways for adults and children to do this cheaply and easily

Change4Life also has six sub-brands that help intermediaries to promote a single issue with either a food or an activity focus (Bike4Life, Breakfast4Life, Let's Dance with Change4Life, Play4Life, Swim4Life and Walk4Life).

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The Behavioural Insights Team (BIT) is a social purpose company. We are jointly owned by the UK Government; Nesta (the innovation charity); and our employees. BIT started life inside 10 Downing Street as the world’s first government...

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The Behavioural Insights Team (BIT) is a social purpose company. We are jointly owned by the UK Government; Nesta (the innovation charity); and our employees.

BIT started life inside 10 Downing Street as the world’s first government institution dedicated to the application of behavioural sciences. Our objectives remain the same as they always have been:

  • making public services more cost-effective and easier for citizens to use;
  • improving outcomes by introducing a more realistic model of human behaviour to policy; and wherever possible,
  • enabling people to make ‘better choices for themselves’

We do this by redesigning public services and drawing on ideas from the behavioural science literature. We are also highly empirical; we test and trial these ideas before they are scaled up. This enables us to understand what works and (importantly) what does not work.

Our staff have either a strong academic grounding in economics, psychology, or randomised controlled trial design; or a background in government policy-making.

http://www.behaviouralinsights.co.uk/

The UK BIT has developed the MINDSPACE framework which brings together the insights of behavioural science in a simple and practical check-list:

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The UK Government Consumer Empowerment Strategy, Better Choices: Better Deals. Consumers Powering Growth, sets out what the government and others can do to help increase consumer power and draws on insights from the behavioural sciences...

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The UK Government Consumer Empowerment Strategy, Better Choices: Better Deals. Consumers Powering Growth, sets out what the government and others can do to help increase consumer power and draws on insights from the behavioural sciences and puts in place a new approach to supporting consumers. It sets out a wide range of new initiatives introduced by the Behavioural Insights Team and Department for Business in partnership with businesses, charities and consumer bodies. Among them, there is a drive to encourage collective purchasing and collaborative consumption, which enable people to come together to buy or use goods. Among the programs:

  • Working with energy suppliers to provide clearer information about the lowest available energy tariff.
  • Reforming Energy Performance Certificates so they include clear information about the costs of heating a home.
  • Reforming car labelling by supporting work to give consumers clearer information about the costs of running different cars.

Facilitating the launch of a new programme of work to examine product information in relation to health and the environment. 

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