Brand Stories

Discover the story of LEGO with their Brickumentary

"The film starts by outlining the history of Lego, which was invented in 1949 by a humble Danish carpenter named Ole Kirk Christiansen. Two facts leap out: there are now more than 100 Lego pieces in existence for every person on the planet. And if you happen to have a Lego brick dating from, say, 1955, it will still fit perfectly into a Lego brick made today. Christiansen’s vision was to create a child’s construction toy whose parts would all be part of a system, one that was crisp and mathematical and finite. What he didn’t envision – and what no one could have – is that the system, in its form-fitting simplicity, would invite infinite possibilities." Abstract from Owen Gleiberman's review for the BBC. The full article can be found here

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