Spanish member Promarca launches TV campaign with consumer testimonials
What do consumers on the street think about branded products? This is what AIM’s Spanish member association Promarca wanted to know when they launched the campaign "Primeras Marcas. La calidad nos une a ti" in 2012 ("Leading brands. Quality connects us to you'''). In these TV spots, broadcast on Telecinco and Antena 3, real consumer testimonials praise branded products (in Spanish).