Brand Campaigns

Innovative brand campaign in France

In July and August 2013 AIM’s French member association launched its eighth annual campaign, which was this year a highly innovative advertising operation comprising 15 brands who had joined forces to assert their commitments on social and environmental values. Under the headline “Les Grandes Marques s’engagent aujourd’hui pour demain (“The big brands engage today for tomorrow”) the multi-media campaign running over several weeks uses innovative elements such as 5 films, each being built with 2 or 3 brands and focussing on themes like innovation, quality and pleasure.

You can access the campaing website with the videos here and learn more about the launch of the campaign in this press release.

Innovative brand campaign in France

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