French brands answer questions by consumers with web and TV campaign
Do you want to know what your favourite consumer brand does for the environment? AIM’s French member association launched its ninth annual campaign “Les Grandes Marques s’engagent aujourd’hui pour demain (“The big brands engage today for tomorrow”).
Through a web and TV campaign, 12 French brands answer important questions raised by consumers. On the website, brands like Heineken, Caprice des Dieux and La Vache qui rit explain how they limit their environmental impact, how they contribute to the French economy and where their raw materials come from. Discover all the answers and be sure to check out the videos on the website as well (in French).