Brand Campaigns

French brands answer questions by consumers with web and TV campaign

Do you want to know what your favourite consumer brand does for the environment? AIM’s French member association launched its ninth annual campaign “Les Grandes Marques s’engagent aujourd’hui pour demain (“The big brands engage today for tomorrow”).

Through a web and TV campaign, 12 French brands answer important questions raised by consumers. On the...

French brands answer questions by consumers with web and TV campaign

Innovative brand campaign in France

In July and August 2013 AIM’s French member association launched its eighth annual campaign, which was this year a highly innovative advertising operation comprising 15 brands who had joined forces to assert their commitments on social and environmental values. Under the headline “Les Grandes Marques s’engagent aujourd’hui pour demain (“The big brands...

Innovative brand campaign in France

Spanish member Promarca launches TV campaign with consumer testimonials

What do consumers on the street think about branded products? This is what AIM’s Spanish member association Promarca wanted to know when they launched the campaign "Primeras Marcas. La calidad nos une a ti" in 2012 ("Leading brands. Quality connects us to you'''). In these TV spots, broadcast on Telecinco and Antena 3, real consumer testimonials praise...

Spanish member Promarca launches TV campaign with consumer testimonials

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