AIM governing bodies, Presidency, Committees and Task Forces.

This is an overview of AIM's governing bodies, Presidency, Committees and Task Forces. For each of the governing bodies, committees and task forces a short description is provided on their role and responsibilities.

General Assembly - elects the Board and decides on financial and constitutional issues

The Board - establishes the policy of AIM and drives its implementation

AIM's President is Jan Zijderveld, President Europe, Unilever

AIM's Vice-Presidents are:

Gary Coombe, President Europe, Procter & Gamble 

Christian Köhler, Director General of the German Brands Association Markenverband

Steering Committee - prepares the meetings of the Board

National Association Directors Committee - co-ordinates the work of the national associations with the work of AIM and exchanges best practice

Consumer Committee - interacts with the European institutions on relevant areas of consumer policy and coordinates public policy dialogue on brands

Competition & Legal Affairs Committee -  identifies competition and other legal issues which impact the brand and interacts with the competition authorities

Digital Working Groups - address EU and global policy issues in e-commerce, data privacy and other questions on the digital agenda that affect brands

Skills for the future Working Group - works on the implementation of our joint EU pledge with the European Youth Forum to foster youth employability

Trade Mark Committee - works with the European Institutions and other authorities to promote effective and efficient trade mark regimes

Anti-Counterfeiting Committee - encourages European and other institutions to fight counterfeiting and piracy, in alliance with other European organisations

Industry-Trade Committee - analyses changing patterns of retailing and interact with the European Institutions and other relevant organisations on issues relating to the distributive trades

Supply Chain Committee - promotes the efficiency of the infrastructure for the distribution of brands with the aim of reducing costs and delivering better value to the consumer

Sustainable Development Committee - addresses issues on sustainable production and consumption and support members sustainability efforts

AIM-Nudge Task Force - broadens and deepens the AIM Charter on brands for health and well-being/ Responsible for the initiative AIM-NUDGE, Brands for healthier and more sustainable lifestyles

AIM-Progress - develops common viewpoints and evaluation methods for responsible sourcing and drives convergence with other initiatives in this area. For more information, see:


ECR Europe - Efficient Consumer Response - where brand manufacturers and retailers work together to fulfil consumer wishes better, faster and at less cost. AIM is a founding sponsor. For more information, see:

The Consumer Goods Forum (CGF) - a global, parity-based industry network - brings together the CEOs and senior management of over 400 retailers, manufacturers and service providers across 70 countries on subjects like health, sustainability and operational excellence. For more information, see:

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