About AIM

AIM works for sustainable growth through trusted brands.

Who we are

AIM is the European Brands Association. It represents brand manufacturers in Europe on key issues which affect their ability to design, distribute and market their brands.

AIM’s membership groups some 1800 companies of all sizes through corporate members and national associations in 21 countries.

In the sole sector of daily branded consumer products such as food, drink, home and personal care consumers spent as much as 653 billion Euro in the EU in 2014. Branding also plays a major role in the success of quality products in the consumer electronics, toys, fashion, sporting goods or automotive sectors. 

AIM's mission is to create for brands an environment of fair and vigorous competition, fostering innovation and guaranteeing maximum value to consumers now and for generations to come.

“Europe depends on powerful brands”
— European Commission

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