About AIM

We work for sustainable growth through trusted brands.

AIM is the European Brands Association representing brand manufacturers in Europe on key issues which affect their ability to design, distribute and market their brands.

AIM’s membership comprises corporate members and national associations. Altogether, AIM represents directly or indirectly some 2,500 companies ranging from SMEs to multinationals. Members are manufacturers of branded consumer products that are united in their purpose to build strong, evocative brands and as such place the consumer at the heart of what they do. AIM’s corporate members alone invested €14 billion annually in R&D in Europe in 2014. It places them at fifth in the EU rank for EU R&D investment.

AIM's mission is to create for brands an environment of fair and vigorous competition, fostering innovation and guaranteeing maximum value to consumers now and for generations to come.

EU consumers spent €653 billion on food, drink, home and personal care brands alone in 2014 in the retail sector.

“Europe depends on powerful brands”
— European Commission

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