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AIM is the European Brands Association. It represents brand manufacturers in Europe on key issues which affect their ability to design, distribute and market their brands.
AIM’s membership groups some 1800 companies of all sizes through corporate members and national associations in 21 countries.
EU consumers spent 640 bn euro on food, drink, home and personal care brands alone in 2012.
The second AIM Brand Lecture on "the future of behavioural change, public or private nudging?", by Professor Alemanno, took place on 6 May 2015. In his introductory remarks, Hubert Weber, President Mondelēz Europe and Member of AIM Board, launched our new initiative AIM-NUDGE.
AIM-PROGRESS’ 2014 membership survey results clearly demonstrate that members are benefitting from participating in our global responsible sourcing (RS) programme.
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