AIM is the European Brands Association. It represents brand manufacturers in Europe on key issues which affect their ability to design, distribute and market their brands.
AIM’s membership groups some 1800 companies of all sizes through corporate members and national associations in 21 countries.
EU consumers spent 640 bn euro on food, drink, home and personal care brands alone in 2012.
AIM supports the legislative proposal on the protection of undisclosed know how and business information (trade secrets) against their unlawful acquisition, use and disclosure, unveiled by the European Commission on 28 November.
WIPO’s World Intellectual Property Report is published every two years and offers insights into the role that the IP system plays in market economies. This year, the report, released on 14 November, focussed on brands and their role in the global marketplace. And the outcome is stunning…
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