Sustainable growth through trusted brands

AIM is the European Brands Association representing brand manufacturers in Europe on key issues which affect their ability to design, distribute and market their brands.

AIM's mission is to create for brands an environment of fair and vigorous competition, fostering innovation and guaranteeing maximum value to consumers now and for generations to come.

EU consumers spent 653 bn euro on food, drink, home and personal care brands alone in 2014, in the grocery distribution channels.