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AIM is the European Brands Association representing brand manufacturers in Europe on key issues which affect their ability to design, distribute and market their brands.
AIM's mission is to create for brands an environment of fair and vigorous competition, fostering innovation and guaranteeing maximum value to consumers now and for generations to come.
EU consumers spent 653 bn euro on food, drink, home and personal care brands alone in 2014, in the grocery distribution channels.
AIM-PROGRESS is pleased to report the release of its new Responsible Sourcing Journey (RSJ) - a blueprint describing the maturity evolution of a company’s responsible sourcing programme across four maturity levels: launched, established, integrated, leadership.
Position your brand as a leader in the innovative area of Nudging for Good and inspire consumers towards mindful, responsible and sustainable consumption!
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